Skip to main content

Formula Driven #1

By Margaret Diamond 2007

Margaret Diamond

Dimensions
11cm x 15cm x 10cm

Self stirring coffee in a large Starbucks (Scotland) mug. Business jargon 'formula driven' has been used to describe the process of chain store replication that results in identically cloned high streets and shopping malls. Exhibited in 2006 at Transmission Gallery, Glasgow and English version at Groundswell Two, Derby.

Margaret Diamond

Wired 1 1729035792 Margaret Diamond

Labyrinth

Deckchair

Borrowed History

Join Axis

We support artists

Funding, visibility, connection and practical help. 

Membership includes £15 million of Public Liability Insurance!

Axis is an independent charity, funded by our members. 
Become a Member

Axis turns 35 this year

In 2026, we’ll put more than £70,000 directly into artists’ hands.

We support artists with funding, visibility, connection and practical help. 

Membership includes £15 million of Public Liability Insurance!

Axis is an independent charity, funded by our members. 
Learn more