Formula Driven #5 (Greggs)
By
Margaret Diamond
2007
Margaret Diamond
A wandering 'Steak Bake' that slowly crawls around the gallery floor.
The term Formula driven is business jargon used to describe the standard replication process of chain stores that result in the repetition of identically cloned stores in high streets, retail parks and shopping centres.
The steady increase of Greggs the bakers indicates the popularity of their products with their distinctive logo more frequently seen on shops and the paper bags littering our streets.
This is part of a series of works using mundane objects to reflect how consumerism is responsible for the transformation of the urban environment and loss of the individuality of our towns and cities.
Margaret Diamond
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