Premiere

Vintage Rolodex, card files, plinth. A cardholder is filled with about 500 card files. On each card, a small text has been typed recto-verso. Each text is a copy of a particular promotional “tagline”, a sub-text usually found after the main title of a motion picture (e.g.: “believe the unbelievable”- The Matrix, “history is made at night”- The last day of disco, etc…). The public is encourage to manipulate the cardholder and even change the position of the cards in order to create their own small story.