Yard Stick

A series of graphicised photographs with fixed perspective and averaged colours. The original images were captured whilst driving around various states of America. The title is derived from slang for roadside mile markers and references the prevalence of the featured diner and motel signs along highways in the US. They conjure up the idea of the romanticised American road trip and its ubiquity within film. The blankness and simplified detail of the images refers to the speed at which such objects pass by, not allowing for details to be observed. The emptiness also removes their function as an advertising object, stripping them down to a graphic object.