Diana Ali
Films
What?
At Axis, we harness the power of film to inform and inspire both artists and audiences alike. Our films encompass a range of formats, including artist interviews, documentaries of artistic processes, exhibition interpretations, and event documentation.
Our most recent series, ‘What do Axis artists do all day?', offers an intimate behind-the-scenes look at the daily lives and practices of Axis members, showcasing the reality of being an artist today.
We aim to:
- Demystify the Artistic Process: Providing a tangible sense of the daily routines, challenges, and inspirations of artists.
- Enhance Audience Engagement: Making the art world more accessible to a broader audience by telling compelling stories about artists and their work.
- Support Artists’ Visibility: Giving artists a platform to share their work and stories, increasing their exposure and audience reach.
How Does the Initiative Work?
- Behind-the-Scenes Filming: We visit Axis members in their studios or workspaces, capturing the essence of their artistic practice through film.
- In-Depth Interviews: Artists share their inspirations, the day-to-day practicalities of their work, and insights into their creative process.
- Wide Distribution: Films are shared across Axis's digital platforms, social media channels, and at events, maximising the visibility of featured artists.
Who Benefits?
- Artists: Axis members featured in the films benefit from increased exposure and the opportunity to share their work and story with a wider audience.
- Audiences: Art enthusiasts, students, educators, and the wider public gain deeper insights into the creative process and the diverse practices within the contemporary art world.
- The Art Community: By highlighting the varied realities of artistic practice, these films contribute to a richer understanding and appreciation of contemporary art.
The Impact of our Films
Our film series has had a significant impact by:
- Elevating Artist Profiles: Artists featured in our films have seen enhanced recognition and engagement with their work.
Expanding Public Understanding: Audiences report a greater appreciation and understanding of the complexities and joys of the artistic process. - Strengthening the Arts: By documenting and sharing these stories, we’re building a more connected and informed art community.
Discover the Stories Behind the Art
As we continue to explore and document the lives of artists through film, we invite you to join us on this visual journey.
Watch our films and immerse yourself in the rich narratives of artists at work. It's an opportunity to see the art world through new eyes and to appreciate the ways art manifests in the studio and beyond.
Need a film?
For a small fee, we make films for and about museums, galleries, artists, studios and events.